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Shown on this page are excerpts from the Principal website to give an overview of the
product range. For vast information that is readily available, we invite you to visit
Principal website at the link provided at the end of this page.
 
   
New Products
Take a look at our latest product innovations
 
Leica product managers and engineers are innovative specialists with a keen sense of the end-user's needs and wishes. We know what sophisticated photographers are looking for, and are committed to utilizing our know-how in an ongoing effort to provide new products that enhance the pleasure of photography and take it to new levels.
 
LEICA C-LUX 1
The LEICA C-LUX 1 is attractively styled and, at just 5 x 10 cm (3.7 x 2 in) in size, it’s easy to take along whatever your plans.
   
LEICA SUMMILUX-M 50 mm f/1.4 ASPH. In silver chrome finish.
The outstanding LEICA SUMMILUX-M 50 mm f/1.4 ASPH. standard lens is now also available in a silver chrome finish version.
 
 
Leica M System
Capturing the fascination of the moment
The Leica M system is a masterpiece in the art of paring functionality down to its essential core - while delivering uncompromising optical and mechanical quality. For photographers seeking to explore their creativity, the Leica M is precisely the right tool: Ultra fast, responsive, and precise; quiet and discreet; robust and pleasantly compact - the ultimate photojournalist's tool.
   
PHILOSOPHY
Since the very first Leica M model was introduced over half a century ago, every advance its mechanical design and optics has focused on enhancing what is truly relevant and functional.
   
M7
With its electronic shutter and aperture-priority metering, the LEICA M7 makes it easy for you to shoot unforgettable images on the spur of the moment.
   
MP
The LEICA MP is a tool. Handcrafted, created for the photographic artist. Not a quick photographic fling, but the camera of a lifetime.
   
LEICA à la carte
Leica à la carte enables connoisseurs, collectors, and enthusiasts to design a camera to their individual specifications. More than four thousand style and technical feature variations are possible.
   
ENTRY-LEVEL SET
The entry-level set is the ideal first step into the world of the M system – with the LEICA M7 in black and the renowned classic LEICA SUMMICRON-M 50 mm f/2 lens.
   
LENSES
Leica M lenses are finely crafted masterpieces – handy, compact, high-performance precision optics for analog and digital photography.
   
ACCESSORIES
With the right accessories, you can make your Leica M outfit even more versatile, flexible, and user-friendly.
   
 
   
   
Leica R system
The pioneering analog/digital system
   

Quality, flexibility, creativity

The LEICA R9 reflex camera, together with its high-performance lenses and the LEICA DIGITAL MODUL R back, is the world's first 35 mm camera system that can be used for analog or digital capture. It's an intuitive, expandable system that retains its value, consistently delivers top-quality pictures, and provides creative freedom.

   
R9
The LEICA R9 is the meticulously handcrafted centerpiece of a carefully conceived system of photography, and is designed to help you realize your ideas at the highest levels of photographic expression.
  DIGITAL MODUL R
 
With just a few simple procedures you can change over to genuine Leica quality digital photography in seconds: just fit the LEICA DIGITAL MODUL R on your Leica R8/R9 in place of the standard 35 mm back.
  ENTRY-LEVEL SET
The entry-level set includes a LEICA R9 in classic black with the top quality LEICA VARIO-ELMAR-R 35-70 mm f/4 lens at a highly attractive price.
   
LENSES
The renowned range of Leica R high-performance lenses includes focal lengths from 15 – 800 mm. All are meticulously handcrafted from exclusive high-grade materials, and are designed for long life.
   
ACCESSORIES
With the right accessories, you can make your Leica R kit even more versatile and user-friendly.
   
Leica compact cameras
Modern digital technology and tried and proven analog concepts
The handy, elegant Leica compact cameras feature impressive user-friendliness plus classic simplicity of design - and they deliver outstanding optical performance. Modern digital technology and the tried and proven concepts that underlie the heritage of Leica analog photography are what make this successful combination possible.
   
DIGILUX 2
The first compact Leica digital camera, the elegant LEICA DIGILUX 2 is operated just like a classic professional camera – and it delivers high quality images with the distinctive Leica qualities.
   
D-LUX 2
In the midst of events that occur close up or at a distance, in the brilliant sunshine sun or under the full moon, quietly and calmly or at breakneck speed - the LEICA D-LUX 2 captures your world with inimitable brilliance.
   
LEICA C-LUX 1
The LEICA C-LUX 1 is attractively styled in a black (or silver) design and, at just 5 x 10 cm (3.7 x 2 in) in size, it’s easy to take along wherever you're going.
   
CM
The LEICA CM sets standards in the compact class with outstanding performance and a solid titanium housing.
   
ACCESSORIES
With the right accessories, you can make your compact camera even more versatile and user-friendly.
   
Leica: projection perfection
See your slides in the best light
The Leica PRADOVIT projector range satisfies the most demanding users. Its excellence extends from home projectors to professional devices for continuous use, enabling any user to find the right unit for their needs.
   
PRADOVIT P 300 / 300 IR
Powerful performance and practical accessories make the 300 series projectors suitable for a variety of uses.
   
PRADOVIT PC
The integrated serial port on the LEICA PRADOVIT PC allows it to be controlled directly via the RS232 port on a PC.
   
PRADOVIT IR
A user-friendly infrared remote control enables the LEICA PRADOVIT IR to be controlled from a distance of up to 30 meters away.
   
PRADOVIT RT
Maximum performance for high-end projection applications with circular magazines is offered by the LEICA PRADOVIT RT, featuring a specially developed line of PRO lenses.
   
PROJECTION LENSES
Depending on room size and application, you can choose from a wide range of Leica high-performance lenses.
   
ACCESSORIES
For a professional slide show every detail has to be right. That is why the accessories are coordinated precisely to the Leica projectors and tailored to the practical needs of presenters.
   
Nature Observation
Leica sport optics open unsuspected glimpses into nature
   
APPLICATIONS
Nature watchers have their own specific demands on optics. Select your individual application.
   
NEW PRODUCTS
Our demands for manufacturing optical masterpieces continue to lead to instruments that set standards. Have a look at our newest products.
   
ULTRAVID BINOCULARS
Ultravid high-performance models offer the ultimate viewing experience with ultra lightweight yet sturdy construction, as well as unmatched image brightness and contrast for the user.
   
TRINOVID BINOCULARS
The perfect choice for many nature lovers who are ready to enter into the realm of premium optics.
   
DUOVID BINOCULARS
The only high-performance binoculars with two magnifications in one set of binoculars, rendering the user brilliant images over long distances and in critical low-light situations.
   
GEOVID BINOCULARS
The perfect tool for observing and measuring: high-performance binoculars with an integrated laser range finder with a range of up to 1,200 meters (1,300 yards).
   
RANGEMASTER
Compact monocular laser range finder with unusually bright optics, 7x magnification and integrated diopter compensation.
   
TELEVID SPOTTING SCOPES
You are always close to the action with Leica high-performance spotting scopes: the legendary 77 models and the smaller, compact 62 spotting scopes.
   
DIGISCOPING
Combine a Leica Televid spotting scope with a compact digital camera or your cell phone camera and you have photographic equipment with super telephoto lens.